Project Information
FC Barcelona: Discord Launch & Management
2023 - 2024
Chief Innovation Officer at No Standing
Spearheaded the launch and management of FC Barcelona's official Discord community, bridging the gap between one of the world's most iconic football clubs and the digital realm. This project redefined fan engagement in the sports industry.
Key Achievements:
• Explosive Growth: Amassed over 60,000 members in the first 24 hours of launch
• Innovative Engagement: Implemented unique community-building strategies tailored for a global sports audience
• Brand Alignment: Successfully translated FC Barcelona's prestigious brand into a vibrant digital community
Skills Utilised:
Community Management, Digital Strategy, Brand Development, Emerging Technology Integration, Project Leadership