MESH
2023 - Present
Co-founder & Creative Director

Brief Description:

Pioneering MESH, a creative collective that aims to weave together the threads of music, art, fashion, events, and culture, all underpinned by cutting-edge innovation and my overarching goal "to do cool sh*t with cool people".

Key Concepts:

• Visionary Platform: Developing an ecosystem that breaks down silos between creative disciplines, fostering unprecedented collaboration
• Community Cultivation: Building a dynamic network of diverse creators, from up-and-coming artists to established innovators
• Tech Integration: Leveraging emerging technologies like web3, AR/VR and AI to push the boundaries of creative expression

Proof of Concept:

• Rapid Execution: Launched an exclusive popup party in collaboration with Life Without Andy and OSHI Gallery, showcasing the potential for quick, impactful events
• Viral Appeal: Generated significant buzz and attendance, demonstrating the massive appeal and community engagement potential
• Marketing Innovation: Implemented strategies leveraging exclusivity, creating a blueprint for future hype-building

Skills Utilised:

Creative Direction, Strategic Planning, Community Development, Event Production, Brand Building, Emerging Tech Integration, Rapid Execution, Guerrilla Marketing