Physical Meets Digital
2021
Co-creator, Event Producer, Marketing

Brief Description:

Collaborated with artist Owlet to create a mind-bending fusion of physical and digital art, showcased at a live event on the Gold Coast. We produced a large-scale mural painting with a hidden frame which was covered in black paint, set to destroy the physical artwork during the presentation. This world-first concept was built around "physical art being destroyed to live for eternity on the blockchain". Once the presentation concluded, the warehouse turned into a rave, with myself, Choomba, Luude and Johnny K DJing in front of the now destroyed artwork.

Key Achievements:

• Innovative Concept: Successfully merged physical art with blockchain technology in a groundbreaking way
• Star-Studded Collaboration: Partnered with Mr. Consistent, Red Bull and Life Without Andy
• Viral Moment: Engineered a jaw-dropping reveal where the physical art was dramatically destroyed, symbolising its eternal life on the blockchain

Skills Utilised:

Event Production, Creative Direction, NFT Creation, Brand Partnerships, Storytelling, Live Performance, Website Design/Development